General:
Book:Name: the encyclopedia of founding and dictionary of foundry terms 1894
Format: pdf
Size: 31 MB
Description:Title: The encyclopedia of founding and dictionary of foundry terms used in the practice of moulding ..
Author: Bolland, Simpson. [from old catalog]
Language: polski
Year: 2019
Subjects: Business, Business - General & Miscellaneous
Publisher: Fb&c Ltd
ISBN: 9780267962013
Total pages: 554
Download from RapidGatorExcerpt from The Business Man's Encyclopedia, Vol. 2: The Business Man's Brain; Partners, Insurance, Postal Laws, Business Data, Dictionary of Business Terms
The rules, which apply rather to the thought than to the way in which the thought is expressed, are six in number. Anyone who has to judge the value of a. Busi ness letter before it is mailed will find in them tools far more significant than his own individual preference or dislikes.
Avoid Debatable Statements. - Never assert in any way in your letter that which is debatable or untrue. In other words, never give the prospect a chance to argue, to doubt you, or to say no. Every sentence and paragraph is to be so written that the prospect must admit its truth. There is a danger, for instance, in saying You are a busy man, or You have seen our letters. You do not know these facts for certain. You can get around the difficulty by adding doubtless or a similar qualifying phrase, which makes your sentence absolutely true.
The significance of this principle will probably not become entirely clear, however, until we come later to the underlying psychology of the matter. The same is true, in part, of the five rules following.
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