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Name: Kumar A Marketing 5 0 The Role of Human-Mimicking Technology 2025
Format: pdf
Size: 16.88 MB

Title: Marketing 5.0: The Role of Human-Mimicking Technology
Author: Ajay Kumar (Editor), M. D. Ciddikie (Editor), Anil Kumar Kashyap (Editor), Hafiz Wasim Akram (Editor)
Language: polski
Year: 2025
Subjects: Business, Computers, Business - General & Miscellaneous, Marketing & Sales, Business Technology, Computer Business & Culture, Internet & World Wide Web, Business Reference, Marketing, E-Commerce, Business Research, Market Research, Marketing - General & Miscellaneous, Online Marketing
Publisher: Emerald Publishing Limited
ISBN: 9781837978168
Total pages: 257

Marketing 5.0: The Role of Human-Mimicking Technology focuses on 'human-mimicking technology' in the age of marketing, wherein consumers and technology are blended as one. It reimagines technology creating a human touch, which not only enhances the customer experience but also builds an ecosystem of personalised sense-and-respond experiences, leading towards greater sustainability. It is this age of Augmented and Agile marketing, which delivers tech-empowered human interaction at pace and scale, achieving the perils and promises of digitalization. Marketing is witnessing a shift from Marketing 4.0 to Marketing 5.0. In this change, there is a continuous struggle for gaining digital business presence. Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. The objective is to learn and understand the blended approach, where consumers and technology integrate as one.
Marketing 5.0 explores the importance of technology to marketing 5.0 and will be of benefit to practitioners, academics, and industry researchers, and students at master's and doctoral levels.