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Name: sands and rocks used in glass making 1918
Format: pdf
Size: 6.2 MB

Title: Brand Like A Rock Star: Using Rock 'n Roll To Make Your Business Famous
Author: Steve Jones
Language: angielski
Year: 2011
Subjects: Business, Self-Help & Relationships, Marketing & Sales, Business Life & Careers, Marketing, Business Life & Skills, Personal Growth, Branding, Business Life - General & Miscellaneous, Marketing - General & Miscellaneous, Success, Motivation & Self-Esteem
Publisher: Greenleaf Book Group, LLC
ISBN: 9781608322732
Total pages: 205

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll .

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.

From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.

Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.