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Name: Dominguez U Digital Behavior Evidence-Based Digital Design 2025
Format: pdf
Size: 4.25 MB

Title: Digital Behavior
Author: Umberto Leon Dominguez
Language: polski
Year: 2025
Subjects: Psychology, Psychology - Theory, History & Research, Cognitive Psychology
Publisher: Cambridge University Press
ISBN: 9781009568319
Total pages: 249

In a technologically advanced and competitive landscape dominated by major tech companies and burgeoning start-ups, the key asset lies in boosting monthly active users. Traditionally, product design has relied on fragmented insights from personal experience, common sense, or isolated experiments. This work endeavours to establish a theoretical framework for predicting and influencing the digital behaviour of technology users. Drawing on over a century of scientific research in behaviour, cognition, and physiology, this presents a comprehensive approach to customizing digital stimuli. The objective is to enhance user interactions with digital and virtual environments. Through real and cost-effective examples, diagrams, and formulas, the text offers theoretical knowledge and a practical methodology to elevate digital product designs, setting them apart from the competition. With the potential to reshape the digital design landscape, this book emerges as a game-changer, promising to revolutionize how digital products and services are conceived and delivered.